Former Tottenham, AC Milan and Barcelona midfielder now officially launched his football agency, Rookie & Champ, with the aim of grooming young talents, especially from his native Berlin, before becoming global.
Boateng, notorious for his talent and charisma, will use his own experiences – highs and lows – to counsel young people against the pitfalls that he encountered throughout his playing life.
“For eighteen, I went pro. I was that lad, you know and I was loving it too,” he recalled during a TransferRoom summit
“And then I was sent to Tottenham. Ten days on, the coach told me that he didn’t want me.”
That was the turning point in his own career that bred a lifelong dream to ensure young players enjoy the guidance he never received.
“Money or the fame or the big club is not always the right step to make,” Boateng stated.
“That’s why I said, I want to bring it to my experience of always wanting to be there for my boys.”
He added forcefully, “You have a Rookie & Champ player with eighteen. He’s ready for everything. He’s ready in front of fifty thousand to take a penalty.”
Reflecting on what could have been, Boateng said, “If I had that, I would play ten years straight around Madrid. Absolutely.”
With Rookie & Champ, Boateng is not only building a business – he’s building futures.
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